TikTok is introducing a updated setting that enables them to lessen the volume of AI-made videos appearing in their timelines. This move comes as the service revealed that it presently contains in excess of 1 bn content made with AI.
Trial and Implementation
The new functionality is being tested over the coming weeks before a widespread release. This development comes amid a increase in AI-generated material, fueled by recent video-generation tools.
The Broader AI Trend
Studies have shown that approximately a tenth of the fastest-growing channels on a popular video site exclusively feature content made by AI. A large amount of this output is deemed low-quality AI content, a phrase for poor-quality, mass-produced content that is frequently illogical or surreal.
Based on user feedback that numerous viewers enjoy content created using AI tools, from AI artwork to science explainers, and we want to provide users the option to see more or less of that, according to their own likes,” commented a spokesperson.
Scale of AI Content
The service disclosed that there are now 1.3 billion videos on its app labeled as artificially created. Collectively, more than 100 million pieces of content are uploaded to the app every day, making AI content a minor percentage of its complete catalog.
User Control Features
Users will be in a position to reduce or increase the amount of artificial media they watch by opening the topic control feature in the app and selecting the AI content topic. Further subjects that can already be controlled under the filter encompass news, style, beauty, and choreography.
Content Labeling and Policies
Its guidelines oblige creators to identify lifelike AI-made content, and it prohibits malicious deepfakes of celebrities or crisis events. Any realistic artificial content that is unmarked can be taken down under its terms of service.
Additionally, the app will now attach an artificially created tag to content produced via its proprietary AI systems, or detected by an industry-wide initiative for identifying artificial media. This step is aimed to stop users from attempting to circumvent the disclosure requirement.
Educational Initiatives
The company is furthermore establishing a two million dollar AI literacy fund for experts and institutions to create learning resources about using AI responsibly. This initiative will support educational bodies focused on teaching coding and technology.
Platform Protection
The platform has supported its safety measures, following controversy over proposals to cut jobs for hundreds of content moderators in Britain. The company is planning to eliminate 439 jobs in its trust and safety department in the UK capital, with trade unions and online safety experts expressing worry that people are being substituted by AI moderation.
A company official explained that staff-based oversight would still have a role, but automated tools can shield workers by filtering out the most distressing content ahead of it is viewed by people. TikTok announced a notable drop in shocking and graphic content seen by safety staff over the past year due to intervention by its AI tools.
We believe it is crucial to integrate humans and technology to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we also think it’s highly necessary to reduce exposure to unsafe media as swiftly, which is where a lot of the machine support is making a difference work at speed.”
